Trade Show & Exhibit Manager, June/July 1999

Exhibitauction.com offers its website as a vehicle for companies to visually market their product via the internet to an innately receptive yet cost-conscious audience of exhibiting firms.

TRADESHOW APPLICATIONS
According to Jaime Lysik, director of Exhibitauction.com, corporations design and build a new exhibit every three to five years. The idea behind the firm was driven by the presence in the tradeshow marketplace of numerous corporations which needed to downsize their exhibit inventory, making it difficult to get rid of old surplus inventory, which is also costly to store. Lysik recognized the need for a simple cost effective way to purchase and sell exhibit inventory.

Exhibitauction.com offers its website as a vehicle for companies to visually market their product via the internet to an innately receptive yet cost-conscious audience of exhibiting firms.

SIMPLE AND SPECIFIC
A company in need of a new or different booth can browse to visually investigate the possibilities and to find a bargain. Another benefit of this innovative website is its simplicity. Exhibitauction.com is not cluttered with unrelated content. It is very specific to the buying and selling of exhibits and therefore contributes to quick and easy usability and navigation.

HOW IT WORKS
Exhibitauction.com functions much like any auction. Sellers are asked to provide Exhibitauction.com with the following items: 8x10 photos, scale drawings (if applicable), accurate description (color, materials, and condition), purchase price, as well as reserve price (lowest acceptable selling price) and location of the exhibit. Unlimited information and graphics are accepted. This allows the bidder to see the exhibit at all angles and assists in the purchasing process.

QUICK AND EASY
Exhibitauction.com buyers have the convenience of viewing many custom and system exhibits right at their computer terminal and completing the sales process in as little as one week. Exhibitauction.com understands the importance of quick and easy turnarounds in the exhibit industry. The buyer is responsible for the shipping from the seller's location.

PROVEN BY A POPUP
Recently, Debbie Dooley, tradeshow manager for Asahi Seiko USA, Inc, purchased a Nomadic popup display off the Exhibitauction.com website. When asked what she thought about her experience, Dooley said, "My experience with Exhibitauction.com was wonderful. It served the purpose in obtaining the exact booth we needed without going through the expense of buying a new one. It really proved to be a cost effective and incredibly easy to use. I plan on utilizing this website in the future."

Because of her positive on-site experience, Dooley is using the Web to investigate the purchase of another display for Asahi Seiko, USA, Inc.

Ellise S. Polke is a Los Angeles-based freelance writer.